sudo avrdude -patmega328p -Pusb -B115200 -cdragon_isp -Uflash:w:blink.hex:a -v

avrdude: Version 6.0.1, compiled on Oct 21 2013 at 17:07:18
         Copyright (c) 2000-2005 Brian Dean, http://www.bdmicro.com/
         Copyright (c) 2007-2009 Joerg Wunsch

         System wide configuration file is "/etc/avrdude.conf"
         User configuration file is "/home/max/.avrduderc"
         User configuration file does not exist or is not a regular file, skipping

         Using Port                    : usb
         Using Programmer              : dragon_isp
         Setting bit clk period        : 115200.0
avrdude: usbdev_open(): Found AVRDRAGON, serno: 00A200060754
JTAG ICE mkII sign-on message:
Communications protocol version: 1
M_MCU:
  boot-loader FW version:        255
  firmware version:              6.11
  hardware version:              1
S_MCU:
  boot-loader FW version:        255
  firmware version:              6.11
  hardware version:              7
Serial number:                   00:a2:00:06:07:54
Device ID:                       AVRDRAGON
avrdude: jtagmkII_setparm(): bad response to set parameter command: RSP_FAILED
avrdude: jtagmkII_getsync(): ISP activation failed, trying debugWire
avrdude: jtagmkII_setparm(): bad response to set parameter command: RSP_DEBUGWIRE_SYNC_FAILED
avrdude: failed to sync with the AVR Dragon in ISP mode
avrdude: jtagmkII_close(): timeout/error communicating with programmer (status -1)

avrdude done.  Thank you.